Privacy Policy

Effective Date: July 20th, 2025

1. Introduction

This Privacy Policy describes how perspectiv.tech ("we," "our," or "us") collects, uses, and shares your personal information when you use our SaaS platform for growth marketing analytics.

2. Information We Collect

Personal Information You Provide

  • Account Information: When you create an account, we collect your email address and other information provided through OAuth authentication
  • Contact Information: Name, email address, and other details when you contact us or schedule meetings through Calendly
  • Communications: Information you provide when contacting our support team, participating in surveys, or subscribing to newsletters

Marketing Channel Integration Data

  • Connected Account Data: When you connect your marketing channels (such as advertising platforms, email marketing tools, or analytics services), we collect data from these integrations necessary to provide our analytics services
  • Performance Data: Marketing metrics, campaign data, and analytics information from your connected marketing channels

Automatically Collected Information

  • Usage Data: Information about how you interact with our platform, including features used, pages visited, and time spent
  • Device Information: IP address, browser type, operating system, and device identifiers
  • Log Data: Server logs, error reports, and system activity

3. How We Use Your Information

We use the collected information to:

  • Provide and maintain our growth marketing analytics platform
  • Process your account registration and manage your subscription
  • Deliver the analytics and insights you request through our service
  • Improve our AI-powered product features and functionality
  • Communicate with you about your account, updates, and our services
  • Send marketing communications and newsletters (with your consent)
  • Respond to your inquiries and provide customer support
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We work with third-party service providers who assist us in operating our platform:

  • Stripe: For payment processing
  • Supabase: For database and backend services
  • OpenAI Agents: For AI and analytics functionality
  • Calendly: For meeting scheduling

These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

Marketing and Analytics (Future Use)

We may use advertising networks and social media integrations to improve our marketing efforts. When implemented, we will update this policy and notify you of any changes.

Legal Requirements

We may disclose your information if required by law, legal process, or government request, or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage method is completely secure.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. We will delete or anonymize your information when it is no longer needed, unless we are required to retain it for legal compliance.

7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we have about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Opt-out: Unsubscribe from marketing communications at any time
  • Data Portability: Request a copy of your data in a portable format

To exercise these rights, please contact us at privacy@perspectiv.tech or through the contact information provided below.

8. Cookies and Tracking Technologies

Our platform uses cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and provide personalized content. You can control cookie preferences through your browser settings.

9. Third-Party Links and Integrations

Our platform may contain links to third-party websites or integrate with external marketing channels. This privacy policy does not apply to these third-party services. We encourage you to review their privacy policies.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, sell, or disclose, and the right to delete your personal information.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Effective Date" above. For significant changes, we may also send you an email notification.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Last updated: July 20th, 2025